Crossroads Dispatches: Marketing: Living In A Plastic Bubble?

Crossroads Dispatches: Marketing: Living In A Plastic Bubble?

So true…… or worse, relying on the past with a limited set of market data (eg current customers) and developing for the world based upon a small user base.

Its easy, and if does help with incremental sales, but is preaching to the choir….. If one truly wants to change the world, one must know the world.

Knowing the world, or at a minimum, an extension of ones existing base is critical for expansion beyond the choir. For example, one can get so used to a given gui, that it becomes a standard….. Yet only you, and your customers can follow it.

Sometimes it is necessary to throw the baby and the bath water out together and to recreate. Sure, some customers may be lost in the transition for a while…. But once they learn of the ease of use and the benefits of a newer method, they will appreciate the change. Rememeber the transition from CPM to DOS, DOS to WIN2.0 to Win3.11 to WIN95 and perhaps in years to Longhorn.

One most know they customer…. and must not mistake ones existing customers as the only ones.