Guy Kawasaki – The Mensch of Marketing

This is a fascinating interview! Normally I am not one to need graphics to comprehend concepts, but in this case, I found it very useful to get to the heart of what Guy Kawasaki was saying.

What I did was create a graph such as Guy discussed in the interview. I then tried to fit some different business operations and methodologies into the graph. Its pretty cool, and incredibly obvious when you look at this tool as a predictor of success. Its almost scary…..

<%image(20060315-uniquevalue.jpg|532|442|Unique Value Graph)%>
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